SPORT&FITNESS MIDDLE EAST

Sport & Fitness Middle East is our latest creation. Published in association with the world’s largest gym network, Fitness First, the magazine contains an exciting blend of features, event previews, news, training tips and nutritional advice.
We have been planning to launch an all-encompassing sports magazine for years but were determined to wait until we had the ideal distribution network in place that would give the publication the readership and presence it deserved. That opportunity came about when we joined forces with Fitness First, opening the door to their vast network of gyms throughout the Middle East with more than 145,000 users, including their 5,000 platinum members and an exclusive database of 45,000 personal email addresses.
The bi-monthly publication has quickly established itself as not only the biggest of it’s kind in the region – with a readership of around 250,000 – but also the best.

Our commitment to keeping everything in-house, along with our network of contacts, means we are able to secure exclusive interviews with the world’s biggest sports stars and produce features relevant to enthusiasts from the Middle East region, rather than relying on syndicated generic material from global publications. Maria Sharapova, Lewis Hamilton, Mark Cavendish and Casey Stoner are just four internationally recognised names who have already been put under the spotlight by our editorial team. We have a commitment to promoting the region’s major sporting events within Sport & Fitness Middle East and by targeting our growing readership of ‘general sports fans’ the magazine represents an ideal vehicle to attract new visitors to those events, either through in-depth previews or with full-blown supplements.
A fully interactive online version of the magazine is also sent to our 45,000-strong online database, which can be utilised for further event promotion.
In Sport & Fitness Middle East we feel we’ve succeeded in our vision of creating a magazine that ‘goes further than your average sports title’ to deliver a top-quality and highly engaging read.